Roger Federer is the Rolex Shanghai Masters ambassador for the second year in a row, and the Swiss player promoted the event through an advertisement video shared in July just after Wimbledon. The Tournament Director Michael Luevano was proud and happy of it, and in an exclusive interview with Tennis World USA, he largely commented on the special relationship that connects Federer with the event.
The 37-year-old gets an extra cheque by the organizers plus the prize money he gets depending on the result he gets, but Luevano insisted that money is not a priority for Federer. ‘Roger is loved around the world’, Luevano admitted.
‘As a Masters event we do not make any financial commitment or business arrangement directly with the player. But Roger came in 2005 in actually opening doors’ stadium, and ever since he has loved the Stadium Shanghai.
He has won here four times and this is going to be his thirteenth trip to Shanghai. He likes the city. He also has partnership with Rolex of course. And now also his clothing, Uniqlo, so he is an image brand. He has partnership with Mercedes Benz, all of his companies are involved with us as well.
I really think that he feels Shanghai his tournament, he helped make it successful, he opened the marketplace, so first of all he is enjoying for him as well to be able to compete and win here. So we are very fortunate. He is incredibly popular here, incredibly.
The fans go absolutely mad every time he turns up.’ Luevano also revealed a very interesting thing. ‘I think he is bringing his family here this year, for the first time. He comes with Mirka, he comes with his parents and this is the first time he comes with all the kids.
We are a little bit surprised. Schedule could change. He will be in the United States now, for the next six weeks, at the US Open and then Laver Cup. We hope his plans don’t change, but you never know.’ ALSO READ: ‘I can’t say why Nadal, Djokovic, Roger Federer don’t play Tokyo’ -Director